Using the ideas of peace and unity is not foreign in the world of soda advertising. Pepsi still defended the ad on Tuesday afternoon prior to pulling the ad, releasing a statement that read "this is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that's an important message to convey.” “In the big picture, there are very real issues that persist and trivializing these issues into something that can be solved with soft drink is disrespectful.” Using societal angst in adsĬoca-Cola's iconic "Buy the World a Coke" ad from 1971. This issue is extremely sensitive within the police community as well,” he added. “The Black Lives Matter movement symbolizes a struggle for equal rights in the African-American community. “As activists are dedicating their lives towards creating positive change in our culture, it’s insensitive to try and turn this movement into a sales pitch for a soft drink,” Ken Wisnefski, founder and CEO of digital marketing agency WebiMax, told FoodNavigator-USA. Black Lives Matter symbolism to sell a can of sodaĪt the ad's climax, a popular screengrab that circulated online, was when Jenner hands the Pepsi to the officer, which many observers have likened to the famous photo of Ieshia Evans, a black woman who stood her ground in a summer dress as riot police charged toward her during an anti-police brutality protest in Louisiana last July. When the policeman pops the can open and takes a sip, the crowd cheers. Jenner then abandons her photoshoot to join the protest, grabs a can of Pepsi, and offers it to one of the policemen barricading the protesters. In the ad, Kendall Jenner strikes various poses for a high-fashion photoshoot while a (cheerful) protest demanding peace and love (one can infer from the posters) culminates around her. Online backlash from the ad ranged from parody memes in social media to social and cultural critical pieces, in which the general consensus was that Pepsi’s ad appropriates and trivializes reasons for social justice movements. Emulsifiers, stabilizers, hydrocolloids.Chocolate and confectionery ingredients.Carbohydrates and fibers (sugar, starches).Plant-based, alt proteins, precision fermentation.
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