![]() ![]() With WhatsApp, companies create ‘Business Profiles,’ a unique, fully-branded business identity. ![]() And WhatsApp delivers on that promise by providing businesses with a closed, personal environment in which to communicate one-on-one with their customers. We've compiled five reasons to consider using WhatsApp Business in your customer communications.Ĭementing great brand relationships with customers is the holy grail for most businesses. However, in some Latin American, Asian, and African locales, it is the total app of choice, giving many companies a chance to engage a broader global audience.Įmploying WhatsApp Business as part of your messaging strategy can be a game changer-a necessary tool to help you remain competitive. Of course, other messaging channels like SMS, MMS, RCS, LINE, Facebook Messenger-plus chat and voice-still have a central role in any businesses communication strategy, and are likely here to stay. Messaging apps like WhatsApp have capabilities that allow you to have a more significant impact on customer satisfaction, while expanding your reach, improving deliverability, managing support costs, increasing conversions, sharpening security, and achieving other important business KPIs. But in an omnichannel world, that’s changing. They are effective channels in their own right. To make that customer connection, all you need to do is set up a WhatsApp Business profile and associate it with your business number And because your business presence is tied to only one phone number (short codes not required!), you can easily include it in all of your marketing programs to entice more customers to make that direct connection with you.Įmail and SMS have long been the most common channels businesses use to connect with their customers. That means your customers are probably already using the app. Since WhatsApp comes preinstalled on many smartphones worldwide, user adoption has skyrocketed and is continuing to grow. There is also a growing trend to use business messaging for ‘ conversational commerce’ purposes: enabling sales and support teams to answer product or customer service questions with rich, contextual messages that will, ultimately, facilitate a new transaction or keep a current customer happy. WhatsApp also provides reliable delivery information, providing companies the additional benefit of knowing what messages have been delivered and, ultimately, read. This allows consumers to immediately know who they are chatting with or receiving messages from. One advantage over SMS is that WhatsApp is tied directly to a single phone number and provides a branded business profile rather than a string of digits. Simply put, WhatsApp Business allows companies to safely and securely message their customers directly within the WhatsApp messaging platform. If employed correctly, WhatsApp messaging can take your business communications to a whole new level of engagement: private, real-time B2C conversations delivered on the world’s preferred messaging app. And it’s secured by the end-to-end encryption that makes WhatsApp so trusted. It’s immediate, more personal, and international in reach. With WhatsApp, companies can send appointment reminders, shipping alerts, order notifications, product demonstration videos, verification codes, boarding passes, and 2-way customer surveys and support messages. The WhatsApp Business API allows developers to build new experiences that reach even more people in even more parts of the world and result in even more effective customer engagements. That’s why progressive businesses worldwide are excited about the potential of the WhatsApp platform. In fact, as the world's most popular messaging channel, WhatsApp owns the leadership position with users in over 180 locales, unleashing over 60 billion messages every day. It turns out that messaging apps-like WhatsApp, LINE, and Facebook messenger-are taking the lead as the preferred communication channels in use today. Now, with the unveiling of WhatsApp Business API, companies worldwide are clamoring to use it, too.Īnd why not? In today’s omnichannel world of texts, chats, posts, and tweets, consumers increasingly want to interact with businesses the same way they connect with their family and friends. ![]() It’s a fast, simple, and convenient way for family and friends to chat, create group texts, share photos and videos, send and receive documents, and engage in private, secure conversations anytime, day or night. ![]() WhatsApp has quickly emerged as the go-to messaging app for over 1.6 billion consumers around the globe. There’s a lot of business buzz right now about the WhatsApp messaging app, and with good reason. ![]()
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